First, they came for shared passwords on Netflix. Now, Amazon is rolling back allowing Prime account holders to share free delivery benefits with people who don’t live in the same house as them. The changes take effect as of October 1, meaning anyone currently enjoying the perk on a relative or friend’s dime will soon find themselves invited to sign up for Prime themselves if they want to hold on to the privilege—initially, at a discounted $14.99 rate annually, before cranking up to the same amount every month after the first year. The e-commerce and streaming behemoth says it’ll continue allowing users to share free shipping perks with their nearest and dearest under its existing “Amazon Family” program, provided you all live under the same roof. It follows after the tech giant apparently failed to meet its new subscriber targets during Prime Day, a four day extended deal period that fell earlier in July, though the company’s reportedly said it did see record-breaking sign-ups, just in the days on either side of the event itself.
Read it at The Verge
