Entertainment

‘Anchorman 2’s’ PR Blitz: Dodge Durangos, Daft Punk, Rob Ford’s Campaign Song, and Whiskey

Stay Classy

From selling Dodge Durangos to kicking it with Daft Punk, we break down the ‘Anchorman 2’ PR blitz.

articles/2013/11/22/anchorman-2-s-pr-blitz-dodge-durangos-daft-punk-rob-ford-s-campaign-song-and-whiskey/131120-anchorman-tease_g9yulr
Youtube
articles/2013/11/22/anchorman-2-s-pr-blitz-dodge-durangos-daft-punk-rob-ford-s-campaign-song-and-whiskey/131120-anchorman-tease_k11eeu

I don’t know how to put this, but...Ron Burgundy is kind of a big deal. In addition to his jazz flute prowess, immaculate hair, many leather-bound books, and an apartment smelling of rich mahogany, the news anchor has been seemingly everywhere of late, from selling Dodge Durangos—which, in turn, went...

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

We think “subscriber” would look good on you. Join now to unlock access.

Don't miss this subscriber exclusive article. 

Got a tip? Send it to The Daily Beast here.