Media

Farmers Insurance Pulls Million-Dollar Ad Campaign With G/O Media After Editorial Staff Raises Hell

WE KNOW A THING OR TWO

The ads were axed after G/O Media staffers at Deadspin and other sites spoke out against irritating autoplay ads—yet another battle in the ongoing feud between execs and editorial.

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Photo illustration by The Daily Beast / Photos Getty

Farmers Insurance Group pulled a seven-figure advertising deal with G/O Media this week amid increasingly public turmoil between the digital-media company’s management and editorial staff.

Earlier this week, several websites at G/O Media—which oversees former Gizmodo Media sites including Deadspin, Jezebel, and Lifehacker, among others—published a blog post criticizing the company’s...

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