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Gillette Tackles #MeToo, Toxic Masculinity in New Ad

BOYS WILL BE BETTER

The company turned its slogan into a question, asking viewers: “Is this the best a man can get?”

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Ashraf Mohammed/Reuters

Gillette embraced the #MeToo movement in a new ad aimed at men. The ad, which debuted on Sunday, turns the company’s longtime slogan, “The Best a Man Can Get,” on its head, asking viewers, “Is this the best a man can get?” The ad, which is titled “We Believe: The...

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