Meghan Markle has launched yet another new project—and if you’re struggling to keep track, don’t worry.
This time, it’s not Archetypes, Archewell, American Riviera Orchard, a new podcast, a new cooking show, As Ever—or whatever.
It’s a shopping affiliate page via the platform ShopMy, which Markle promoted on her (still relatively fresh) Instagram account.
ADVERTISEMENT
Confused about what the hell brand Markle is? Welcome to the club.
ShopMy allows creators to promote a curated online storefront they personally recommend. So now you can just click, shop, and—crucially—Markle gets a cut.
Among the offerings are a $148 oversized linen shirt by Reformation, a $212 pair of sunglasses, a $495 “happiness retreat” necklace by Maya Brenner, and a $1,350 “Windsor gown.”
It’s all very neutral, very tasteful, and very beige.
This new hustle isn’t part of As Ever, Meghan’s own lifestyle brand that was teased on the same Instagram account, nor is it related to American Riviera Orchard, her now-abandoned brand that promised jam and other vaguely rustic chic.
Even if the branding feels a bit chaotic, the strategy is unmistakably clear: Meghan and Harry are doing what they said they’d do when they left the royal family—monetizing. Sure, they don’t have to sit through palace receptions and royal patronages, but one has to wonder whether recommending $500 necklaces on a commission basis was really worth blowing up Harry’s family.
Adding to the frenzy of self-promotion, Markle also posted a new photo of herself with her two children, Archie and Lilibet, who are being hawked to her online fans inch by precious inch. In the latest image, the kids' faces are still mostly shielded, but visitors to Markle’s Instagram account get their best look yet at Lilibet’s side profile and Archie’s unmistakably ginger hair.
It’s a rare glimpse of the Sussex kids, and you’d have to be very innocent indeed to believe the timing—on the same day as the affiliate shop launch—was accidental. Markle has previously used her daughter in some promotional shots for her brand As Ever.
Undoubtedly, however, Markle sells. As Netflix boss Ted Sarandos said in an interview with Variety this week, “When we dropped the trailer for the Harry & Meghan doc series [in 2022], everything on-screen was dissected in the press for days. The shoes she was wearing sold out all over the world. The Hermès blanket that was on the chair behind her sold out everywhere in the world. People are fascinated with Meghan Markle.”
It all poses the question: Was another entrepreneurial royal, Fergie, just ahead of her time selling juicers on QVC?
