Amazon’s Prime Video will stream President Donald Trump’s reality TV show, The Apprentice.
Starting Monday, one season of the show will roll out each week until April 27, when all seasons will be available in the United States, Deadline reported.
“I look forward to watching this show myself—such great memories, and so much fun, but most importantly, it was a learning experience for all of us!” Trump said in a statement.
Trump hosted The Apprentice as well as serving as co-executive producer with Emmy-winning creator Mark Burnett—who is also responsible for shows like The Voice, Survivor, Shark Tank, and Beat Shazam. Trump was already a public figure when the show premiered, but it helped bolster his reputation as a business titan and catapulted him to a new level of fame. The show’s first season averaged more than 20 million viewers each week.
“The charismatic onscreen presence of President Donald J. Trump made it a bona fide hit,” Burnett told Deadline. “Now, thanks to Prime Video, a whole new audience will experience a new season every Monday.”
“The Apprentice is one of the best shows that I ever produced,” Burnett added.
The show—which launched in 2004 on NBC and popularized Trump’s catchphrase, “You’re fired!”—was previously available to stream on Tubi until 2021. MGM originally owned the rights to The Apprentice until Prime Video acquired it in March 2022 for $8.5 billion.
The show features 16 contestants who compete in business-related challenges as employees of Trump. They aim to win a position at one of Trump’s companies and earn a $250,000 salary.
“This show is a love letter to New York City,” Burnett said. “Survivor grew an entirely new massive audience as a result of old seasons being binged during the pandemic. On Monday, March 10, this same phenomenon will begin again … with The Apprentice.”
